“HACC Alert” Campaign

  • HACCAlert

“HACC Alert” Campaign

Harrisburg Area Community College (HACC) was searching for ideas for a campaign promoting participation in their text message-based campus emergency alert system. The system allows members of the campus community to sign up for text messages in case of delays due to inclement weather or an emergency safety situation.

The college was using the software’s name — e2 Campus — in promotions which didn’t have the “grab” of something branded specifically for their school. This campaign would create a brand name that could easily be remembered by students and staff — “HACC Alert.” Promotional components include posters to be placed around campus, and brochures and magnets to be handed out at student affairs events.

Client name
Harrisburg Area Community College (on spec)
Skills
Copywriting, Campaign/Strategy Creation, Design