{"id":2418,"date":"2025-01-01T00:16:28","date_gmt":"2025-01-01T05:16:28","guid":{"rendered":"https:\/\/beckyweaver.com\/staging?p=2418&#038;post_type=creativo_portfolio&#038;preview_id=2418"},"modified":"2025-09-11T03:43:15","modified_gmt":"2025-09-11T07:43:15","slug":"next-stop-virginia-tech-ad-campaign","status":"publish","type":"creativo_portfolio","link":"https:\/\/beckyweaver.com\/portfolio\/portfolio-items\/next-stop-virginia-tech-ad-campaign\/","title":{"rendered":"&#8220;Next Stop \u2794 Virginia Tech&#8221; Ad Campaign"},"content":{"rendered":"<p>An ad campaign for Virginia Tech\u2019s graduate programs in the Washington, DC region. The concept, tagline and design for this campaign were conceptualized to appeal to the needs of the target market: mid-career professionals looking for a convenient location to continue their studies. Of utmost importance was building awareness that Virginia Tech offered courses in the DC region and not just the main campus several hours away. The \u201cNext Stop -&gt; Virginia Tech\u201d concept plays on the subway accessibility of the DC campuses, as well as Virginia Tech being the \u201cnext stop\u201d to building a successful career. Social media graphics, digital ads, print ads, flyers, posters and billboards were placed in high-visibility locations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An ad campaign for Virginia Tech\u2019s graduate programs in the Washington, DC region. The concept, tagline and design for this campaign were conceptualized to appeal to the needs of the target market: mid-career professionals looking for a convenient location to continue their studies. Of utmost importance was building awareness that Virginia Tech offered courses in&#8230;<\/p>\n","protected":false},"featured_media":2977,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[79,80,103,102],"class_list":["post-2418","creativo_portfolio","type-creativo_portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-advertising","portfolio_category-branding","portfolio_category-campaign","portfolio_category-nonprofit"],"_links":{"self":[{"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/creativo_portfolio\/2418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/creativo_portfolio"}],"about":[{"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/types\/creativo_portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/comments?post=2418"}],"version-history":[{"count":2,"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/creativo_portfolio\/2418\/revisions"}],"predecessor-version":[{"id":3051,"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/creativo_portfolio\/2418\/revisions\/3051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/media\/2977"}],"wp:attachment":[{"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/media?parent=2418"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/beckyweaver.com\/portfolio\/wp-json\/wp\/v2\/portfolio_category?post=2418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}