An ad campaign for Virginia Tech’s graduate programs in the Washington, DC region. The concept, tagline and design for this campaign were conceptualized to appeal to the needs of the target market: mid-career professionals looking for a convenient location to continue their studies. Of utmost importance was building awareness that Virginia Tech offered courses in the DC region and not just the main campus several hours away. The “Next Stop -> Virginia Tech” concept plays on the subway accessibility of the DC campuses, as well as Virginia Tech being the “next stop” to building a successful career.