PA Newspaper Association “UnLeaded” Newsletter

Prototype for a newsletter targeted at the newspaper industry focused on helping member papers make the transition of their content and revenue from newsprint to the internet. The title — “UnLeaded” — plays on the design term for space between lines of type, called “leading” because it was originally created on the printing presses by using a lead spacer.

Client name

PA Newspaper Association

Skills

Design, Copywriting, Campaign Concept