After 80 years, the Pennsylvania Turnpike is undergoing a total reconstruction and widening process, with the aim of replacing 470 miles of roadway across the state. As part of this project, much care must be taken to remediate any environmental impacts. I created public awareness campaign materials — billboards, web ads, social media graphics, print ads, etc. — to promote the work the Turnpike is doing to preserve natural resources during this project.