WITF is a public broadcasting affiliate serving 17 counties in Central Pennsylvania. This project included creation of a logo and identity package as part of an overall rebranding initiative. Given the breadth of the services the organization provides, there were many stakeholders who needed to be pleased with the final design. Work was done with the senior management committee, design team and board of directors to create a clean, strong logo that was then incorporated into stationery, TV/video graphics, and web graphics utilizing the new look. An in-depth branding style guide was produced to direct staff in the usage of the logo, color palettes, email signatures, etc.
A large amount of data collection was needed to update staff business cards and email signature formatting which was accomplished utilizing Survey Monkey, Adobe Acrobat, Microsoft Excel and Adobe InDesign data merge features.